We Turned the Dojo Digital, Letting the World Earn Their Belt
We built a full interactive training dojo where fans worldwide could step into the Karate Kid universe and earn their own belt, just like Daniel-san and the new generation.
Across web and mobile, players progressed through three authentic mini-games that mirrored the film’s core disciplines:
Precision (strike the targets with perfect timing)
Memory (master Mr. Miyagi’s legendary sequences)
Balance (hold your stance against every distraction)
Complete the challenges, advance through the ranks, and claim your hard-earned belt, turning every user into a true student of Miyagi-Do.
Our fully localized gamified experience launched simultaneously across 10 countries – UK, Spain, Mexico, Brazil, Germany, France, Netherlands, Switzerland, Austria, and Ireland – in 6 languages. Pairing addictive mini-games with rich character galleries and exclusive video content, it created a seamless bridge between interactive training and blockbuster hype, bringing discipline, focus, and a whole lot of “wax on, wax off” to fans worldwide.
IMDb | Video Wall+
Result:
The Karate Kid campaign drove massive theatrical awareness on IMDb, delivering over 13.7 million full trailer views from 42.5 million starts across US and UK markets. Powered by Video Wall and Premium Title Page placements, it achieved an outstanding 50.69% average video completion rate, with Premium Title Page soaring 47% above benchmark and Desktop Video Wall hitting 65%. Strong audience engagement proved the creative resonated deeply, prioritizing full views over clicks for maximum impact. 124 million impressions. Cross-device reach. Proven results.
IMDb | Mobile Video Wall+
© 2025 Columbia Pictures Industries, Inc. All Rights Reserved.